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Bike Mag
Aaron Gwin Partners With Kubota Tractors
By Zander Lingelbach-Pierce,
2024-05-22
Aaron Gwin is a legend in the sport of downhill with 23 World Cup wins. In recent years, Gwin has been broadening his interests beyond racing. Aaron purchased Windrock Bike Park in 2023 as well as a a stake in Crestline Bikes earlier this year.
Kubota
As it turns out, he is not done exploring new horizons. On May 22nd, Gwin announced a partnership with the Kubota Tractor Corporation.
Kubota Tractors
Gwin’s partnership with Kubota means Windrock will have a fully equipped Kubota maintenance fleet including an excavator, backhoe, tractor, utility vehicles, and more.
Additionally, Gwin will rep the Kubota logo on his racing team jerseys.
Kubota
This partnership is yet another example of mainstream companies sponsoring mountain bikers.
For Kubota, a big-name racer who happens to own a bike park that requires heavy machinery is a perfect match.
“I’ve been digging in the dirt and building trails since I was a little kid. It is the funest thing in the world for me, and I could spend all day, every day in the hills digging. For any trail build, the first thing you need is a good set of tools, and my Kubota excavator is definitely a multi-use tool, not only for trail building, but we’re also putting it to good use to build a new road and parking lot, and for maintaining the property overall. It’s amazing how much we can get done now.”
-Aaron Gwin
Kubota
“By partnering with Aaron and Gwin Racing, we are opening doors for the action sports community to showcase what’s possible for blazing new trails with durable and powerful Kubota equipment. Aaron’s work ethic on and off the trail aligns with our mission to empower our customers and partners with the right tools to help them succeed. We’re proud to be a part of Aaron’s future plans, to support his team, his fans, and to show the downhill mountain bike and action sports communities that the sky is the limit in #KubotaCountry.”
-Paul Manger, Executive Director of Product Marketing, Kubota Tractor Corporation.
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