North Carolina Athletics plans to launch NIL Collective

Over the last few years, the “Name, Image, and Likeness,” otherwise known as NIL, deals have taken the college athletics landscape by storm. Instead of distinguished programs, facilities, coaches, and academics, money has been the main discussion in recruiting ventures.

North Carolina Tar Heels head football coach, Mack Brown , noticed that UNC’s lack of NIL availability was going to lead to the loss of potential recruits and the downsizing of the talent in each program.

This dedication has led to the proposed new “Carolina NIL” which will feature a collective of NIL sponsors managed by Old Well Management. According to CBS17 , the collective will “provide a one-stop shop for UNC athletes looking for NIL services.”

UNC Athletic Director had this to say about the collective. “We are committed to providing championship opportunities for our student-athletes, and consolidating and enhancing our NIL services through Carolina NIL is our next step in this new era of college athletics.”

Even head basketball coach Hubert Davis notices the importance of the NIL in present-day college athletics. The basketball program has been one of the most prestigious in the nation for decades, but Davis is still in need of NIL money to lure four or five-star talent to Chapel Hill.

It will take time to see how this collective will lead to better stars on campus, but the ceiling of potential talent has gone up with the proposition of Carolina NIL.

Follow us @TarHeelsWire on X and like our page on Facebook to follow ongoing coverage of North Carolina Tar Heels news, notes, and opinions.