Luka Doncic's Latest Ad Has NBA Fans Ecstatic For Upcoming Release

NBA superstar Luka Doncic and the Jordan brand have officially released the final trailer for the newest Jordan Luka 3 colorway. The Dallas Mavericks guard collaborated with Jumpman23 on Instagram, posting an advertisement for the final release of the "Photo Finish" colorway on July 16.

Doncic's signature model was released July 6, but the full release of the "Photo Finish" hit the market on Tuesday after the early access dropped on July 11.

NBA fans shared their initial reactions to Doncic's trailer, seemingly loving how the ad was presented.

"This is tough," said one fan.

In the video, Doncic was driving a Buick Grand National while wearing a jumpsuit and the "Photo Finish" sneakers. He drifted the car to form a three-point line and sunk in a deep shot with Slovenian music playing in the background.

"Ok this is creative marketing," said another fan.

Additional colorways for the shoe, like the "Blurred Vision," will be released on July 30, while the "Motorsport" will drop on Sept. 3.

"That's that big ol' TEXAN BOY!!! Go Luka!!!," added another fan.

The 25-year-old star continues to dominate the league. Doncic and the Mavs were the NBA Finals runner-ups last season, falling to the Boston Celtics in a 4-1 series defeat. Despite the loss, there's still a large window for the Slovenian star to return to the NBA's biggest stage.

Doncic was Top 3 in MVP voting during the 2023-24 season, leading the league with 33.9 points per game while being No. 2 in assists per game at 9.8.

He's a major face in the Jordan brand company, joining NBA stars like Jayson Tatum and Bam Adebayo, who also represent the label.

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