StubHub's 2024 College Football Season Preview Reveals Record-Breaking Sales and Exciting Matchups

USC also saw notable growth, with sales increasing sevenfold. The Vegas Kickoff Classic, featuring USC and LSU, is the top-selling game.Photo byAlex MertzonUnsplash

As the 2024 college football season approaches, StubHub has unveiled its annual College Football Season Preview, highlighting a significant surge in ticket sales. Sales are up 42% from last season, with the Big Ten experiencing the most substantial growth, thanks to the addition of four new teams, making it the largest conference, the company stated.

Defending champions Michigan have reclaimed the top spot as the most in-demand team, surpassing Alabama for the second time in StubHub history, the company stated. The Wolverines’ sales are up dramatically, while Ohio State's sales have increased nearly fourfold. The Michigan-Ohio State rivalry tops the list of classic matchups, reflecting its enduring popularity, according to StubHub.

USC also saw notable growth, with sales increasing sevenfold, StubHub added. The Vegas Kickoff Classic, featuring USC and LSU, is the top-selling game, according to StubHub. The SEC remains dominant with the most teams in StubHub's top 10, outselling the Big Ten by nearly 30%. Texas has reached its highest ranking ever, with sales up five times, and Alabama remains a top draw.

Conference realignments have spurred new rivalries, with Georgia at Texas being the most sought-after game, selling 41% more tickets than the Texas-Texas A&M matchup, the company added.