U.S. West Coast supermarket juggernaut launches new private label selling delightful treats

Additionally, Overjoyed Boutique™ offers decorative items such as vases, candles, and seasonal gifts.Photo byCourtesy Photo

Albertsons Companies, Inc. (NYSE: ACI) has launched its newest private label brand, Overjoyed, aimed at enhancing everyday occasions with a range of colorful and delicious products. The Overjoyed collection includes cupcakes, cookies, chocolatey trail mixes, cheesecakes, and celebration essentials like candles and sprinkles. Additionally, Overjoyed Boutique™ offers decorative items such as vases, candles, and seasonal gifts.

"We’re excited to help our customers celebrate life’s special moments with Overjoyed," said Brandon Brown, SVP of Own Brands at Albertsons Cos. The brand's whimsical and indulgent treats, like French macarons and s’mores trail mix, are available in Albertsons stores including Safeway, Vons, and ACME.

The Overjoyed brand is promoted with a lively teal logo and vibrant marketing, showcasing its cheerful and fun personality. This new label joins Albertsons' portfolio of trusted private brands like Signature SELECT® and O Organics®.