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  • Axios Dallas

    One of cricket's biggest tournaments is coming to North Texas

    By Naheed Rajwani-Dharsi,

    30 days ago

    One of the largest tournaments for one of the world's biggest sports will go to bat this weekend in Grand Prairie.

    Why it matters: This is the first time the Men's T20 World Cup is coming to the U.S., and Grand Prairie Stadium will host the first match.


    • The International Cricket Council is hosting matches here because "Texas is iconically U.S.," T20 USA CEO Brett Jones tells Axios.

    The big picture: This is a milestone for the U.S. — the bid for host country took decades of lobbying and professionalizing cricket. The West Indies, in the Caribbean, is a co-host.

    • Global viewership is expected to be in the billions on digital, social and broadcast platforms for the tournament, Jones says.

    Driving the news: The tournament begins Saturday in Grand Prairie, with the U.S. playing Canada.

    How it works: T20 is a condensed format of cricket, taking only a few hours instead of a full day or multiple days. If you enjoy baseball, you might like cricket.

    • Twenty countries are competing, including the U.S. and Canada.
    • There will be 40 matches to decide the Super Eight countries, which will be whittled down to the final two World Cup contenders.

    Zoom in: Grand Prairie is hosting the tournament's first match and three other matches. Investors converted the city's dormant minor league baseball stadium into a cricket stadium last year, hoping to make the sport more mainstream in the U.S.

    • Cricket legends will likely touch down in North Texas to attend matches and meet fans.
    • There are also international media rights deals, sponsorships and thousands of fans traveling to see the matches.

    By the numbers: Close to 1,000 accredited people, including squads, coaches, stadium staff and media, are expected to be at every game.

    • There's capacity for roughly 7,000 to 8,000 spectators at Grand Prairie Stadium.

    How to watch: Tickets for the four Grand Prairie matches, start around $125. The ICC says it will put more tickets on sale as space becomes available.

    • The matches will be broadcast on WillowTV in the U.S. and Canada.
    • EpicCentral in Grand Prairie will host watch parties throughout the tournament.
    • Sheesh, a hookah lounge in The Colony, is also planning a watch party for the Pakistan vs. India game on June 9 in New York.

    Plus: The ICC is hosting a World Cup kickoff party Friday evening at EpicCentral. There will be a DJ, vendors and cricket equipment to try out.

    Zoom out: The most anticipated match, Pakistan vs. India, will take place in New York. Hundreds of millions of fans are expected to tune in.

    Worthy of your time: AP has this guide to cricket.

    The bottom line: "We want this to be a real opportunity to celebrate the cricket fans that are in the U.S. now, but also grab ahold of some new fans and share what we think is a great game," Jones says.

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