Although initially tabbed for the Forest Highlands neighborhood in Lake Oswego, the 2024 Street of Dreams this August will instead take place across multiple communities and feature a more varied selection of homes to peruse.
Rachel Trice, the chief membership and marketing manager for the event organizer — the Home Building Association of Greater Portland — said that the originally planned development, Oswego Reserve, couldn’t be completed in time and so the HBA will host the Street of Dreams at that site in 2025. The 2024 iteration will include single-family homes, middle housing and even apartments in Lake Oswego, Oregon City, Sherwood, Portland and Hillsboro. The event will run at various times throughout three weekends in August: Aug. 1-4, Aug. 8-11 and Aug. 15-18.
“The on-tour model works well in other markets,” Trice said. “Part of our longer-term business plan is to be able to showcase a variety of builders. On a single site you have to have a certain type of home. On a tour it gives you a chance to showcase a variety of housing types. HBA’s mission is to talk about a wide variety of housing types, not just single-family, large construction homes.”
The Lake Oswego portion of the tour will include the Frances luxury condominiums along State Street, as well as other luxury remodels and new construction. Other showcases include affordable middle housing in Portland, a container home in Oregon City, more luxury apartments in Portland and more.
Trice said that the typical single-location Street of Dreams format is generally rare in the construction industry nationwide and acknowledged that attendees appreciate the convenience of this concept. However, she added that available land is harder to come by than it used to be and that finding an appropriate site each year is more challenging. In turn, she expected the Street of Dreams to evolve in the future. She noted that the HBA has included some off-site homes in recent Street of Dreams.
“I think we will definitely have tour homes in the future. But when we can bring people to a single site and be excited about that, we will do that as well. I think it will be a hybrid moving forward,” Trice said.
The event costs $27 per ticket and is a fundraiser for the HBA, which promotes residential construction regionally and has a charitable nonprofit organization that helps with building homeless shelters as well as workforce development and scholarships.
Overall, Trice hopes people will carve out some time to drive to the various sites and support local businesses in local communities.
“I think people will have a great time seeing a variety of styles and architecture. There is a little bit of everything,” she said.
As for Oswego Reserve, it occupies 7.26 acres and was slated to include nine homes along Goodall Road in the Forest Highlands neighborhood. Trice expected it to be “one of our most spectacular sites ever.”
For more information on Street of Dreams, visit https://www.streetofdreamspdx.com/.
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