Dolce & Gabbana Launches Dog Perfume Fefé, Vets Aren’t Fans

Dolce & Gabbana recently launched its newest fragrance, Fefé, an alcohol-free dog perfume. The scented mist is already available for pre-order. However, the Royal Society for the Prevention of Cruelty to Animals (RSPCA) and several vets are not very keen on the new launch, as canines rely heavily on their sense of smell .

Vets criticize the launch of Dolce & Gabbana’s new dog perfume Fefé

Dolce & Gabbana has announced the launch of its dog perfume Fefé, which is available for pre-order and retails for €99 or about $108. Individuals who place an order now will receive the alcohol-free scented mist by Aug. 16. According to the luxury brand’s website , the product takes inspiration from Domenico Dolce’s beloved pup Fefé.

Dog owners should spray the perfume on their own hands or a brush instead of directly on their furry companions. They are then recommended to rub it or brush it on their pets. However, the brand suggests avoiding the nose area. Dolce & Gabbana claims the dog perfume is safe pet cosmetics certified and approved by vets.

RSPCA warned against using fragrances for canines, as it could come in the way of their sense of smell. The scent could be unpleasant for their sensitive noses and get in the way of navigating the world. RSPCA senior scientific officer Alice Potter told The Guardian , “Dogs rely on their sense of smell to communicate and interact with their environment as well as the people and other animals within it. Therefore we advise that strong-scented products such as perfumes or sprays are avoided…”

Reflecting Potter’s concerns, Dr. Daniel Mills, a University of Lincoln professor of veterinary behavioral medicine, says using fragrance for canines can cause “significant issues.” The fragrance notes mask necessary signals they gather from subtle odor cues. This could lead to social issues as other pups misidentify them. Moreover, it could give rise to social rejection and dog aggression.

University of Cambridge professor Donald M. Broom told The New York Times , “A dog with perfume put on it would be deprived of important life information.”

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