Caitlin Clark's Popularity Is Taking NASCAR To New Heights

Caitlin Clark is everywhere. She's an international sensation. Even as a rookie, she is already the face of the WNBA. And while all eyes will be glued to WNBA All-Star Weekend, that gets under way Friday night, a few (million) eyes may also take a peek at Clark's latest form of marketing.

With the Brickyard 400 set to take place this coming Sunday at Indianapolis Motor Speedway, Panini, one of Joel Berry's sponsors, came up with a genius plan. They've agreed to put a picture of Clark's face on the hood of Berry's No. 4 Ford car.

We can't think of a better way to garner attention than to put one of the most popular, most recognizable women on the planet, on the hood of your race car. Berry spoke about the increased attention they've received as a result:

"The amount of attention our No. 4 car has gotten this week through social media and everything's been really cool, and I'm sure it'll continue to build through the weekend, said Berry. For them (Panini) to use the hood of our race car to draw attention to the Caitlin Clark collection that's out is really cool."

Caitlin Clark steadily remains the hottest ticket in town, whether it's Phoenix, where she actually is this weekend, or Indianapolis, where her face is this weekend.